THERE HAS NEVER BEEN A BIG MASTERPLAN BEHIND MADAM STOLTZ. INSTEAD, THE DRIVING FORCES HAVE BEEN CREATIVITY, FANTASY AND AN ADVENTUROUS MIND. COMBINED WITH A DEEP FASCINATION OF THE ASIAN STYLE OF LIVING AND THE ABILITY TO SEIZE THE OPPORTUNITIES POPPING UP WHEN ON THE MOVE.
It all began in the early 1990’s with a young Danish woman, Pernille Stoltz. In order to finance her Asian journey, Pernille bought jewelleries at flea markets in India and sold the same to tourists on the beaches in Greece. After 3 years of travelling and a lot of adventures she returned to Denmark – with her head full of ideas of how to produce her own designs of handicrafts with some of the skillful Indian craftsmen she had met on her journey.
In 1995, Pernille opened a small shop selling hooks, baskets, candlestands, jewelleries and Indian saris in the latin quarter of Copenhagen. The shop gave Pernille the opportunity to travel to India frequently and to make her creative ideas become real. In 1997, Pernille started selling to other lifestyle- and giftshops in Denmark – and the wholesale business of Madam Stoltz was born.
Since 2010, Madam Stoltz has supported NAI DISHA (new direction), in New Delhi. A NGO that focus on development through education. Nai Disha started 10 years ago as a school for very poor people, and thanks to Nai Disha, many children from slum areas of New Delhi are no longer begging in the streets, but have been given the chance to get an education. The Nai Disha project is now having 450 children and young people under its wings.